mindset in business series: HANNAH CLULEY

When I chatted with Hannah about her depression and running her coaching business, her ability to share openly and honestly about her mental health, without putting it at further risk, or worrying about what it would do for her business became crystal clear.

It's a fine balance - when you're a personal brand in particular; knowing, and feeling, how much to share; the platforms you feel most comfortable doing that on, and what you're want to happen as a result.

The most obvious negative thought around this is: will people think I'm trying use my depression (or insert other issue you might be experiencing) to sell?

Instead of asking this, we can ask:

Which of my audience (new and existing) will appreciate this today and how can that connect me further to them?

It doesn't matter if it's for sales or not. I don't care myself if it is - as a consumer. I guess there's things that can be better timed to feel less jarring (ie 'bad event' = 'buy this now') but even then that's my opinion and not even always the intention someone had in posting or sharing honestly.

In #timetotalkday businesses (of often one) usually feel more restricted in sharing what's on their mind. But if we can get into a habit of it being normal too, then using it to further help our audience becomes the norm too.

How does sharing your mental health, or other difficulties, impact what you say in your own business? Or how does your business impact what you feel comfortable sharing?